Tony Hawk Reteams With Bagel Bites For 'Rad Dads' Sweeps Push

For Father’s Day, Kraft Heinz’s Bagel

Bites has re-teamed with pro skateboarder — and father of six — Tony Hawk on a social campaign with a “Rad Dad Squad” theme.

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Hawk took heat for appearing in a Bagel

Bites ad back in 2002, with critics dubbing him “Bagel Boy,” despite his insistence that he really was a consumer of the snack.

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That history was addressed in tongue-in-cheek

fashion in a faux-interview-format teaser video for this new campaign, titled “Tony Hawk sells out. Again,” on

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Hawk’s Instagram channel and YouTube.

A second video (below and above) focuses on pitching the #RadDadSquad sweepstakes by showing Hawk engaging in

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goofy activities with his own kids. The three winning dads and three guests apiece (presumably their kids) will win trips to California to meet Hawk.

Entry requires posting a photo or video

showing a “Rad Dad” sharing a fun moment with kids on Instagram or Twitter, with #RadDadSquad and #Sweepstakes in the caption, by June 23. The first prize drawing will be held on

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Father’s Day, June 16.

Both videos are from Hawk’s own agency, D/CAL.

 

Illustration for article titled Tony Hawk Reteams With Bagel Bites For Rad Dads Sweeps Push
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